Organizers of Abha Shopping Festival have hailed the role of Virtue PR & Marketing Communications, one of the fastest growing PR consultancies in the MENA region, in driving the success of Abha Shopping Festival, the 11-day festival that was concluded recently in Abha.
Abha Training Summer Festival, which was held under the slogan "We meet for a higher aim" was organized by the Saudi Commission for Tourism and Antiquities (SCTA) at the Abha International Exhibitions Centre and Abha Palace Hotel in Aseer, KSA.
HE Engineer Abdul Karim Bin Salem Al Hunainy, Undersecretary of Aseer, presented a trophy to Firas Sleem, Regional Director of Virtue PR & Marketing Communications.
Firas Sleem said: "We thank the organizers of Abha Shopping Festival for this award. This festival was a translation of the Kingdom's vision to invest in edutainment through well-rounded and tailored tourism programmes. We developed a multi-pronged, cross-media PR campaign to meet the goal of raising awareness and enhancing visibility for the festival across the region, and we are pleased that our efforts yielded fruit."
The festival attracted visitors from KSA as well as the whole of the Gulf, in keeping with the Aseer's goal of making it a destination for family tourism in the Gulf.
Abha Summer Festival attracted a large number of visitors from GCC countries. Program hosts and moderators at the festival were high-caliber people with international credentials.
