‘It’s a Trap’: Online Visual Campaign for Tourism in Iran Sparks Warnings

Published June 12th, 2022 - 08:09 GMT
tourism in Iran campaign
The Feel Iran creator says her work aims to light a candle instead of cursing the darkness.(Twitter: @Feeliran)
Highlights
Hoda Rostami has been heavily attacked by Iranians who warned of her efforts to promote tourism in the country.

Utilizing social media to post visually appealing photos of different sites in Iran, Iranian Hoda Rostami has come under fire for her online efforts to promote tourism in Iran.

tourism in Iran campaign

The online campaign was started by Hoda Rostami in August 2019 under the name "Feel Iran". Rostami regularly posts picturesque photos of spots across Iran, with the hope her photos encourage visitors from around the world to pay a visit to Iran.

Yet, the online campaign has recently ignited criticism by Iranian citizens who considered it a "dangerous invitation" to visit the Islamic Republic of Iran with no guarantees of safety, saying that visitors might "fall into the trap" and "be taken as hostages" by the Iranian government.

Online commentators also accused Hoda Rostami and the Feel Iran accounts of "ignoring the many challenges faced by Iranian on a daily basis and portraying Iran as the perfect place to visit".

Iran-based Hoda Rostami has also been accused of working for the Iranian government while enjoying privileges that are not usually available for average citizens, especially after users shared a photo of her dining in public without wearing the head scarf, which is mandated on all women by the laws of Iran's current political system.

In response, Hoda Rostami took to her personal Twitter account with a long thread explaining that her efforts have no goal but to "encourage tourism and light a candle instead of cursing the darkness", adding that her campaign hopes to "revive tourism which will, in turn, provide a decent living for millions of Iranians".

tourism in Iran campaign

In her defense, Hoda Rostami explained that her efforts are individual and not political at all.

She added that maybe she doesn't "understand oppression, like those who paid the price for change and protest and were humiliated and suffered and went to prison or were forced to emigrate. But like any Iranian girl who fights for her freedom, I fought, from house to street, I was taken to prison many times, and I hate the obligatory hijab and any other compulsory rules".

Rostami also said "And wherever I can, I choose my dress according to my own standards. I know how difficult it is to be a woman in this land, I understand with my skin and bones the suffering of the women of my country. On the one hand, they have to fight against discriminatory laws and on the other hand they are afraid of the judgment of some people in the streets."

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Feel Iran (@feeliran)

Finally, Rostami stated that her love for travel is the reason she chose to highlight the scenery spots of her country and out of belief that inviting tourists will bring the country more money and eventually help its people.

The Feel Iran campaign has more than 260,000 followers on Instagram so far, with most posts written in English followed with Persian.

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