Samsung kicks off its marketing activities at the AFC Asian Cup Qatar 2011

Samsung Electronics., Ltd, a global leader in the consumer electronics industry, reiterates its support for Asian football fans through its continued partnership with the Asian Football Confederation (AFC) Asian Cup Qatar 2011. 

As the AFC Asian Cup Qatar 2011 Official Sponsor for the Mobile and Semiconductor category, Samsung will offer AFC Asian Cup Qatar 2011 crowds exciting on-site, as well as off-site, activities through its mobile and online technologies to enhance their experience and fun at the tournament. 

Activities include the Samsung Galaxy Fan Café, featuring interactive and hands-on demos of Samsung’s latest mobile technology, and a newly launched mobile application called Samsung Scouter, which will bring AFC Asian Cup Qatar 2011 action closer to football fans. 

The Samsung “Man of the Match”, rewarding the most outstanding player of the game, is one of the key promotions taking place within the stadium. Samsung will also provide support for the Player Escorts program in 12 matches. 

In addition to these efforts on the ground and via mobile, Samsung is also running an online promotion, “Be Proud, Support Your Country”, on its Samsung Mobile MENA (Middle East and North Africa) Facebook community (www.facebook.com/samsungmobilemena). 

“This is our second time as an official sponsor of the AFC Asian Cup Qatar 2011, and Samsung is proud of its continued association with this prestigious event, which demonstrates our passion for the game of football. We hope our latest mobile technology and mix of on-site activities will bring a new level of excitement and experience to football fans and connect people across Asia,” said Mr. Gyehyun Kwon, Vice President and Head of Worldwide Sports Marketing, Samsung Electronics. 

Samsung Galaxy Fan Café

Samsung will fuel football fever by bringing football enthusiasts together at its Galaxy Fan Café located within the AFC Fan Zone area. The Galaxy Fan Café will offer visitors a fun and relaxed atmosphere to enjoy the AFC Asian Cup Qatar 2011 experience, along with exciting hands-on demos and digital applications customized for the AFC Asian Cup Qatar 2011. Other activities include an interactive football quiz, photo opportunities and an application to measure how loud fans can cheer for their favorite teams. 

“Samsung Scouter” - a newly launched mobile application

Samsung Scouter is an Android/Bada application which has been specially created for the AFC Asian Cup Qatar 2011 to provide real-time commentary on matches, tournament highlights and in-depth player performance analysis and comparison such as pass accuracy, ball possession and sprint speed. With Samsung Scouter, fans can access information that even sportscasters don’t provide, bringing the stadium experience to life. Exclusively available on the Samsung Galaxy Tab, Galaxy S, Wave I and Wave II smartphones, the mobile application can be downloaded from the Samsung Apps Store (www.samsungapps.com) for the duration of the tournament.  

Facebook Promotion - “Be Proud, Support Your Country”

Samsung’s online promotion for the AFC Asian Cup Qatar 2011 is currently running on the Samsung Mobile MENA (Middle East and North Africa) Facebook community. It is a fan-centric competition that allows participants to submit messages cheering on their favorite teams playing in the AFC Asian Cup Qatar 2011. Players who submit the seven best “cheers” will win a pair of return tickets to watch the AFC Asian Cup Qatar 2011 Finals. To participate, please visit www.facebook.com/samsungmobilemena. 

In Stadium Programs – Samsung “Man of the Match” Presentation, “Fan of the Match” Event

At each game, a player selected by the AFC will receive the Samsung “Man of the Match” award, which recognizes outstanding performance and fair play.  In connection with this, “Fan of the Match”, a promotion event for the stadium audience and Samsung Galaxy Fan Café visitors will take place at all matches. Using SMS, participants will be able to guess who will become the Samsung “Man of the Match” player for each game, and prizes including an autographed official football will be given to selected winners. 

Samsung remains a fervent supporter of sport and is involved in some of the most prominent and visible global sporting sponsorships including;  the Olympic Games, the Asian Games, in addition to sponsoring the IAAF Athletics Championships and the prestigious Chelsea Football Club.