Samsung unveils next generation Washer & Dryer

Samsung Electronics, a global leader in consumer electronics, today unveiled a new line of washing machines to the Middle East market incorporating the latest advancements from the company’s global portfolio. The ‘Purple Pair’ (WD0150VDX), the world’s biggest washer and dryer and the number 1 best seller in the US, is a flagship model of the line bringing a series of innovations to consumers looking to clean better, faster and in a more environmentally-friendly way.

One of the key adaptations is the use of Bubble Wash Technology, which allows users to achieve the same powerful wash performance associated with hot water temperatures but in colder temperatures—saving on electricity consumption.  The system also offers gentle fabric care for delicate materials, generating foam by dissolving detergent with air and water before the normal cycle starts. This bubble is distributed evenly and penetrates into the fabrics faster than regular detergents, providing thorough cleaning to fabrics with less damage than traditional washers as the cleaning bubbles act as a cushion.

The use of Samsung’s vibration reduction technology (VRT) brings a long list of advanced features to transform the chore of laundry into an easier, faster and more enjoyable experience. VRT significantly reduces noise and vibration, a problem commonly associated with front-loading washers, and allows the washer to sit in more convenient locations such as the living area or next to a bedroom. 

The Purple washer and dryer also features an extra-large 17 kilogram capacity for washing and 10 kilogram capacity for drying with a 1300 RPM maximum spin speed, resulting in fewer loads each week. Equipped with Samsung’s Diamond Drum, the diamond-shaped contact surface has smaller drain holes that significantly reduce the number of fabric snags, prolonging the life of delicate and fragile clothing. 

Integrated into an overall home décor or used to bring flair to the traditional laundry room, the ‘Purple’ washer and dryer line can be lifted with pedestals or stacking kits for added convenience.