Emirates sponsors GCC Club Cup

Emirates sponsors GCC Club Cup
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Published February 6th, 2015 - 11:14 GMT via SyndiGate.info

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GCC Club Cup logo
GCC Club Cup logo

Emirates airline announced its sponsorship of the GCC Club Cup on Wednesday. The annual tournament, which has been held since 1982 and is now in its 30th year, sees 12 teams from six GCC nations compete for honours.

The deal gives Emirates branding and advertising and hospitality rights at all stadiums during 33 matches.

It is estimated the tournament will attract 200,000 spectators, reaching a TV audience of 20 million people.

Shaikh Majid Al Mualla, Divisional Senior Vice-President, Commercial Operations Centre, said: “We see our support for this highly viewed event as an opportunity to connect with football fans across six countries in the GCC who are looking forward to cheering on their favourite clubs.

“This tournament will also provide us with an excellent way of communicating with football fans, as well as generating brand exposure in the nine key markets that we operate.”

Emirates flies to nine points in the six GCC countries participating in the tournament. The airline carried over 4.3 million passengers last year from all nine points. Dubai is a popular tourist attraction for many GCC nationals, registering over one million Saudi visitors last year.

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