Saudi Sports Company Secures AFC Broadcast Rights for KSA

Published April 6th, 2021 - 09:35 GMT
Asian Football Confederation logo (Photo: AFP)
Asian Football Confederation logo (Photo: AFP)

The Asian Football Confederation (AFC) has signed an exclusive deal with Saudi Sports Company for the media rights of the AFC Competitions covering the Kingdom of Saudi Arabia for the commercial cycle 2021-2024.

The deal gives Saudi Sports Company exclusive rights in Saudi Arabia to broadcast AFC’s major National Team and Club competitions, including the AFC Asian Qualifiers for the FIFA World Cup Qatar 2022 and the AFC Asian Cup China 2023 as well as the AFC Champions League.

The agreement is in line with the Saudi leadership’s vision to ensure the broadcast of premium sports content in the MENA region, the AFC said in a statement.

Speaking about the agreement, Dato’ Windsor John, AFC General Secretary said: “This is an extremely significant moment for the AFC as Saudi Arabia have long been one of the strongest football nations not only in the Gulf and the Middle East but also in Asia.

“Now, this agreement will provide the millions of passionate and committed football fans in Saudi Arabia with the most comprehensive access to, and the best coverage of, Asia’s best and most valued football competitions.

“We are grateful to Saudi Sports Company for their confidence and investment in Asian football and we look forward to working with them in further developing and growing the interest in our world-class competitions.”

Saudi Sports Company will initially showcase all competitions through their GSA over-the-top (OTT) live platform service before broadcasting via satellite on television channels in the last quarter of 2021, with more details to be announced in due course.

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