Women's World Cup draws impressive viewership figures in United States

Women's World Cup draws impressive viewership figures in United States
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Published June 25th, 2015 - 22:23 GMT via SyndiGate.info

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Women's World Cup Smashes Viewership Figures in United States [analysis]
Women's World Cup Smashes Viewership Figures in United States [analysis]

By Antoinette Muller

The Women's World Cup has drawn some impressive viewership figures in the United States. It's not being broadcast in South Africa, but those who are in charge of making broadcast deals, particularly for the public broadcaster, should take note. 

Did you know that a Women's Soccer World Cup was currently on? No? Well, you're forgiven. South Africa did not qualify and SuperSport aren't broadcasting the tournament, reportedly because they couldn't reach an agreement with FIFA over rights.

The pay-TV broadcaster will argue that interest in women's football remains limited and thus the ROI on broadcast a World Cup simply isn't worth it, but that line is increasingly growing tired. During the 2012 Olympics, Banyana Banyana matches were one of the most watched events in South Africa and in the United States, the women's World Cup has been smashing broadcasting records.

American broadcaster Fox said that through the first eight games of the World Cup, there was a 73% viewership increase from the same games in 2011. The first eight games pulled over 1 million viewers. The boost is far better than the 41% and 46% increases ESPN saw during the men's World Cup group stages in 2010...

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