On a quiet morning in Gnamagnoa, in western Côte d’Ivoire, farmer François Dadi Serikpa harvests his coffee. The former bus driver switched to coffee farming after his retirement. The father of twelve children and grandfather of twenty-one grandchildren, has found new meaning in life and newfound prosperity thanks to the Nescafé Plan, a global initiative launched by Nestlé (www.Nestle.com) to make coffee farming more sustainable, fair and environmentally friendly. He says: “With the Nescafé Plan, Nestlé agronomists taught us how to care for our soil, plant new varieties and better ...