Coffee in the comfort of your own planet
Coffee Planet, already renowned for its fresh coffee ‘on-the-go’ in convenience stores throughout the UAE, has now launched its retail coffee range fresh from its own state-of-the-art roastery in Dubai.
The range which comes in funky branded coffee bags can now be seen on the shelves in ADNOC and Enoc/EPPCO petrol station convenience stores and aswaaq supermarkets. The range includes whole beans and ground coffee and comes with striking names such as, “The Awakening Original House Blend”, “Velvet Infinity” and “Desert Rise” with a choice of medium and dark roast options.
“Consumers are becoming increasingly discerning about the coffee they are drinking today, meaning that the market for fresh premium coffee at home is experiencing exponential growth. While cheaper, instant coffee remains the dominant force in at-home coffee drinking, more and more people are prepared to grind their own beans and use a French press/ plunger or small coffee machine to make their favourite coffee in the mornings,” said Richard Jones, Managing Director, Coffee Planet.
Coffee Planet serves over 10,000 cups of gourmet fresh coffee each and every day, through its expanding network. Its ‘Express’ model of bean to cup, fresh milk coffee machines dispenses premium Arabica coffee. The automatic, computer- controlled machines can make a premium cappuccino coffee in less than 40 seconds, cutting down on waiting time and living-up to the expression, ‘on-the-go’.
Explaining how Coffee Planet has managed to differentiate its premium coffee taste from others in the market, Jones commented: “We source our 100% Arabica green beans direct from farms all over the world, blend them and roast them in our own roastery here in Dubai, controlling quality and delivering to stores straight away.”
Coffee Planet was born in Arabia and our goal is to help more people experience the finest global Arabica coffee that has been roasted, here on the peninsula, for over 500 years.