NIVEA launches Day Care creams using revolutionary’ new technology - Hydra IQ with SPF 30

Press release

Published April 21st, 2013 - 08:56 GMT

NIVEA’s extensive skin care range has expanded to include a nourishing day care cream featuring both their latest innovation, Hydra IQ and SPF 30.

Daily Essentials Day Care with Hydra IQ, provides the skin with all the moisture and soothing elements it needs to enhance its natural balance, whilst the sun factor 30 protects against harmful UVA and UVB rays which can penetrate through make-up and damage skin.

Featuring SPF 30, the highest sun protection factor in the NIVEA face care range, the product has been developed for both dry to sensitive skin and for normal skin using essential natural ingredients to intensively nourish and hydrate.

Shea butter - a natural plant extract with exceptional moisturizing properties is particularly beneficial for dry and sensitive skin and ocean minerals provide refreshing hydration to normal skin.

Nadim Gholam Brand Manager for NIVEA Face Care commented “due to the delicate nature of facial skin and increased exposure of sun, humidity or dust, moisturiser with high sun protection should be an essential part of any skin care routine.”

He added “In addition to the SPF value of the product, the ‘revolutionary’ new technology - Hydra IQ, which has been developed by the NIVEA research team based in Hamburg, Germany, hydrates the skin from deep within d. By activating the skin’s own irrigation system, the aquaporin, it allows for the transfer of water molecules between skin cells to improve the skin's natural hydration.“

It is recommended to apply moisturiser with SPF 30 every day all year round at least 15 to 30 minutes prior to being exposed to the sun.

Daily Essentials Day Cares for Dry/Sensitive and Normal skin are available in all leading supermarkets and retails at AED 26 each.

Background Information

Beiersdorf

Beiersdorf Middle East is one of more than 150 international affiliates of the cosmetics company Beiersdorf AG which is based in Hamburg, Germany. For over 130 years, we have dedicated ourselves to meeting our consumers’ individual needs and are considered to be the inventors of modern skin care. Our international success is founded on our research and development expertise, our innovative products, and our strong brands. Beiersdorf’s NIVEA is the world’s No.1 skin care brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers.