Nivea Men, Real Madrid Extend Global Partnership Covering 70+ Countries

Press release

Published December 5th, 2017 - 09:59 GMT

The two brands have been successfully partnering since 2013 in select countries.

NIVEA MEN, global market leader in men care, and world-famous football club Real Madrid C.F., have signed a five-year contract extending their partnership globally in 70 countries. The two brands have been successfully partnering since 2013 in select countries.

“Modern football and men care make a great match, both standing for values like confidence, togetherness, passion and mastery. Therefore, we are excited to bring our cooperation with the world-famous football club Real Madrid to a global level,” says Beiersdorf CEO Stefan F. Heidenreich.

Background Information

Beiersdorf

Beiersdorf Middle East is one of more than 150 international affiliates of the cosmetics company Beiersdorf AG which is based in Hamburg, Germany. For over 130 years, we have dedicated ourselves to meeting our consumers’ individual needs and are considered to be the inventors of modern skin care. Our international success is founded on our research and development expertise, our innovative products, and our strong brands. Beiersdorf’s NIVEA is the world’s No.1 skin care brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers.