Sony names Maya Diab as middle east brand Ambassador for Alpha NEX

Press release

Published February 5th, 2012 - 12:27 GMT

Al Bawaba

Sony, the leading consumer electronics brand, today announced the appointment of Lebanese music sensation, Maya Diab, as brand ambassador for Sony's Alpha NEX compact interchangeable lens cameras.

The stylish singer features in Sony's new TV and print commercials for the Alpha NEX compact interchangeable lens cameras, showcasing all of the camera's capabilities including the world's fastest* release time lag (0.02 seconds) and best low light sensor.

The ad film, directed by Ali F. Mostafa, a renowned Emirati filmmaker, has Diab performing a signature dance routine whilst using the Sony Alpha NEX camera. Built around a Maya Diab concert, the film turns the spotlight on her glamorous performances and her ability to instantly connect with fans and also showcases some of the camera's key highlights, such as, Full HD video recording, brilliant images in low-light conditions and the world's fastest release time lag.

Osamu Miura, Managing Director, Sony Gulf, said: "As one of the most elegant and talented entertainers in the Middle East, Maya Diab is a perfect fit for Sony's Alpha NEX range. This celebrated lady of style and music truly embodies the quality and impactful output that the Alpha NEX camera range offers."

Commenting on her appointment, Maya Diab said: "It is a pleasure for me to be associated with a brand like Sony. I sing, perform and take beautiful pictures with the Sony Alpha NEX - I am totally fascinated by the technologically superior features of this camera. I eagerly look forward to make a positive contribution to the brand imagery of the Sony Alpha NEX and fulfill the expectations from this association."

Diab was recently voted the 'Most Attractive Artist for 2011' by the Gulf magazine Zahrat Al Khaleej. A former member of '4 Cats', an all-Arab girl band, she is currently a fashion and media icon in Lebanon.

A writer, producer and director, Ali F Mostafa made short films before his 2009 feature debut, City Of Life, broke box office records for an Emirati movie. He now has his own production house that works on corporate, feature and commercial ad films.

Background Information

Sony

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products.