After Donald Trump's strange 'covfefe' tweet reached viral status, some companies have jumped in on the typographical error.
One such example of a brand making the most out of this trend is the Royal Jordanian Airlines, the flagship carrier of Jordan.
In order to promote their new, discounted rates to the US, the team behind Royal Jordanian's Twitter account integrated the now famous term into their promotion.
The ad reads: 'Offering wide covfefe of the USA through gateway cities'. The post was captioned with a simple hashtag.
#covfefe pic.twitter.com/tVVrpzqGRF
— Royal Jordanian (@RoyalJordanian) June 1, 2017
Twitter users are completely in love with the airline's timely promotion.
Epic
— Ali Kherallah (@Kherallah24) June 1, 2017
Very smart!
— Maha Sweis (@MahaSweis) June 1, 2017
RJ never fail to deliver love it!
Thanks for the laugh!
— Claire (@CLandreau82) June 3, 2017
-The Majority of Americans
The Royal Jordanian Airlines' social media channels have been very active in picking up on trends, especially those taking place within the United States. Even before Donald Trump won the US elections, the airline put a spin to their promos based on Trump's political stance regarding Muslims and Arabs.
#USElections pic.twitter.com/yBDVO2w3gb
— Royal Jordanian (@RoyalJordanian) November 8, 2016
They doubled up on this when Trump first signed the initial 'Muslim ban' which barred entry to the US of residents from seven Muslim-majority countries.
Whoever is running @RoyalJordanian airlines' social media: you're hilarious. #MuslimBan #Trump pic.twitter.com/Qbs4jzItUa
— Kareem Chehayeb (@chehayebk) February 6, 2017
The airline's reaction to the US electronics ban was also creative - they even made a poem about it!
#electronicsban pic.twitter.com/U3S7sdkipy
— Royal Jordanian (@RoyalJordanian) March 23, 2017
When a man was dragged out of a United Airlines plane, Royal Jordanian - as well as other airlines - were quick to put up their strong comebacks to United.
We are here to keep you #united Dragging is strictly prohibited pic.twitter.com/CSjZD7fM4J
— Royal Jordanian (@RoyalJordanian) April 10, 2017