Kim Kardashian is said to been left 'humiliated' over rumours of her former 'friend' Jeffree Star having an 'affair' with her husband Kanye West.
The reality star, 40, and makeup artist, 35, used to support each others brands, with Jeffree once attending a launch for Kim's products and her defending him after he was accused of being racist in 2017.
However it is now thought that Kim was left 'embarrassed' by speculation that he was romantically linked to the rapper, reports The Sun.
A source told the publication: 'Kim is humiliated by everything with Jeffree and the divorce as a whole.
'She has lot of friends and a lot of respect in the makeup world so she was embarrassed with all of those Jeffree rumors.'
MailOnline has contacted Kim and Jeffree's representatives for a comment.
Despite things now seeming to be very tense, Jeffree and Kim seem to have once been on good terms, with them supporting each other in the beauty industry.
Back in 2017 the YouTube sensation attended Kim's KKW Beauty launch in LA along with James Charles and Amanda Ensing.
They all posed for snaps together, with Jeffree even sharing a picture with Kim to Instagram after the event.
He went as far as to positively pen: 'Serving you #Contour Queen realness. Congrats @kimkardashian on the launch of #KKWBeauty.'
This show of support was particularly noted at the time as Jeffree had been 'feuding' with Kim's sister Kylie Jenner after he critiqued her beauty range, reports The Mirror.
Kim reciprocated the friendly behaviour when she defended Jeffree after he was accused of being racist in August of the same year.
She said said on social media at the time: 'I see that my fans are totally hating on someone like Jeffree Star for being honest about my struggle swatches, but because of his remarks, I'm learning from the best, like from Mario, how to swatch properly.
'And I see you being so petty, bringing up things in his past where he was negative, but he's also apologized for those things.
'I get it's a serious deal if you say racial things, but I do believe in people changing, and people that apologize, I will give them the benefit of the doubt and accept that people change and move on.'
However Kim soon backtracked on his public-display-of-support, saying she felt 'a bit naive' in a Snapchat video.
'I really wanted to apologize to you guys and my fans for defending a situation yesterday that I really didn't know enough about,' Kim explained from her bed.
'I just feel a bit naïve, and I do want to really apologize for me feeling like I had the right to say "get over it" in a situation that involves racism and I just don't feel like I have the right to speak on that and I really really really am sorry.'
She continued 'Just from the bottom of my heart I was - I've always been about just like positivity and I've never been a negative person - so my whole thing was like "hey guys I don't want to see negativity in my timeline or my mentions, let's just move forward, let's be positive and move past this and, I realize I was a bit naive in saying that.'
The 35-year-old, in a YouTube clip titled Addressing The Kanye Situatuins , denied any romantic entanglement with the Jesus Is Born artist, 43.
'I’m single ... I’m not sleeping with anyone,' Star said. 'This is so weird … this is so stupid. Let me just say this one time … I like very tall men.'
Star continued: 'Me and Kanye have never hung out, and this whole thing is really funny. I get why people are really laughing about this. In an old song of mine from 2009 called B**** Please, I say a line about Kanye.
'But it was very like Eminem. I mentioned like 50 celebrities.'
The makeup artist captioned the clip, 'Hi 2021, let’s relax. Addressing this Kanye West and Jeffree Star situation and the truth about why I moved to the state of Wyoming.'
A source close to the Kardashian family said to E! News that 'there is absolutely no truth to Jeffree and Kanye rumors.'
The controversy involving the cosmetics entrepreneur and the Grammy-winner stemmed from a TikTok personality Ava Louise, who insinuated of a romance between West and Star.
'Kanye’s been hooking up with a very famous beauty guru, male beauty guru, a lot of people in the scene have known for a while,' Louise said. 'A lot of people in the scene have known for a while.'
Louise noted that she didn't have 'concrete evidence' to confirm the affair, attributing the information to an entertainment attorney she chat with.
© Associated Newspapers Ltd.