Experience the 2008 Beijing Olympics with new special edition Running Shoes from adidas
- Reward yourself with your own Gold, Silver or Bronze -
Celebrating their 80th year of supplying the most innovative and inspirational products to athletes at the Olympic games, adidas has unveiled three new special edition Olympic running shoes “Microbounce+ FH Lea” to commemorate this year’s event in Beijing. The special edition running shoes are made of premium leather and come in three colours inspired by the Olympic Game Medals: Gold, Silver and Bronze. The new shoes are now available worldwide to consumers who are looking for the best in both performance and style.
Reinforcing the technology behind the trainers, Eduard Massier, Marketing and Business Development Director, adidas Emerging Markets, said: "We are proud to be part of the Olympic tradition which underscores our passion for sports and innovation. This is reflected in the new special edition running shoes that were developed for our consumers around the world, especially fans of the Olympic Games. The “Microbounce+ FH Lea” is designed with a new fanned heel and full Bounce midsole for smoother transitions and well-cushioned ride whilst maintaining a fashionable look available in a choice of colors that evoke originality and style.”
As a testament of its commitment to the Olympic tradition, adidas is outfitting athletes in 27 out of the 28 Olympic sport categories and has produced a complete special edition consumer product range for the Olympics - Made for Beijing. The adidas Olympic heritage dates back to 1928 when it began creating custom spikes and shoes for athletes participating in the Olympic Games. Olympic legends including Jesse Owens, Emil Zátopek, Wilma Rudolph, Nadia Comaneci, and Haile Gebrselassie have all achieved significant and memorable athletic milestones wearing adidas products.
The Beijing 2008 Olympic Games is expected to be the biggest and most impressive Olympiad ever with more than 10,000 athletes competing from over 200 countries. Continuing the brand’s Olympic Games heritage, adidas commands the highest level of involvement as the Official Sportswear Partner. Faster, Higher, Stronger are three words that embody the unrivalled legacy and competitive spirit of the world’s greatest sporting event, giving new meaning to adidas‘ three stripes for every Olympic Games it has supported over the past 80 years.
