Wunderman Jordan, the leading direct and interactive marketing agency, has signed an annual contract with leading jewelry retailer Shawkat Shami to launch the new face for the jewelry brand that is currently undergoing expansion plans.
“In our selection process of a communications partner, we made sure to choose an agency that is capable of laying a solid strategic backbone as well as world-class creative executions of our future plans. Furthermore, we looked for an agency with an approach that complements our professional and personalized philosophy of innovation and quality,” Ibrahim Shami, Owner and Managing Director of Shawkat Shami.
“With Wunderman, we are hoping to upgrade the level of our marketing communications quality and strengthen our brand image and the overall customer experience,” Shami added.
For her part, Claudia Lemlihi, Country Manager, Wunderman Jordan said “At Wunderman Jordan, we believe we possess the right expertise and communications mix to contribute to the success of Shawkat Shami’s ventures.”
“Our responsibility will include giving the Shawkat Shami brand a face-lift while also utilizing mass and direct marketing communications tools in an integrated approach to extend the brand’s experience to the different audiences,” Lemlihi added.
In continuous efforts to put its customers at the forefront of its attention, Shawkat Shami is currently introducing a new collection at its Mecca Mall Shop. It is also finalizing the expansion of the current branch in Um Uthaina and preparing to open another one in City Mall.
“Customers value our product for the outstanding quality, design, and service we offer. This has been our culture from the time of our establishment in 1994. Since then, we pride ourselves on being a trendsetter in the local market, achieving many leading milestones,” said.
Wunderman is a member of The Holding Group (THG Jordan), which includes Team Young and Rubicam (Y&R), Wunderman, Intermarkets, Mediaedge:CIA, ASDA’A Public Relations, Polaris Public Relations and Objects for Advertising.
About Wunderman
With a rich heritage spanning more than 50 years, Wunderman is the original and most diverse marketing services network in the world. Our powerful creative campaigns reach customers wherever they are—online, on-the-move or in their homes or offices—and incite action, lifelong relationships and measurable business results.
Since 2002, Wunderman work was recognized with 22 Lions at the prestigious International Advertising Festival-Cannes Lions, including the coveted Direct Grand Prix two years in a row. In 2006, the Wunderman network was recognized with more than 300 awards. It is ranked among AdWeek’s top Interactive agencies and our expertise is acknowledged regularly in the press and by industry analysts.
Wunderman Amman
Wunderman Amman is the first Direct Marketing Agency to open in the Jordanian market, since establishment in January 2003, the team works on enhancing market understanding of direct marketing as a communication tool. Current Client Roster: Al Waseet, ATICO Group, CityMall, Class Medical Tech, Cozmo Centre, EMAAR, International Tobacco & Cigarettes Company, JorAMCo Ltd., Jordan Telecom, Kia Motors, Landmark Group, MobileCom, Nader Group, Radio Fann, VISA International
