All October long, a wave of pink moved across American University of Sharjah (AUS), from café counters to studio halls, from engineering labs to business classrooms. What began as a student-led idea, the Bound by the Ribbon campaign became a campuswide movement to fuel an AUS-developed targeted breast cancer therapy now undergoing in vivo testing. With every pink-themed purchase and every contribution at campus pop-ups, the AUS community provided support to accelerate research on delivering chemotherapy precisely where it is needed while sparing healthy tissue, raising AED 106,000 to support ...